The Cococello Code

(for deciphering the lost language of promoting to premium, high-end buyers)

1. Always be classy.

Of course, as a fellow classy person, you’re on board with this mission. Your business is built with unshakable purpose. Your heart is in every detail. Even as markets evolve, the value and the relationships you create do not become obsolete. Neither should your website. Your website must say, Why, yes, I am the best. Why do you ask?

2. Great things take time—and resources—to build.

There are no shortcuts to trust. The best clients give much—and demand much. Beauty must bring you business. Allow us to translate your vision into a web presence as sexy and as compelling as a magazine.

3. Fail-proof your business.

Your business depends on a fail-proof marketing machine—copy, clean code, SEO, goals, your sales funnel. We recommend solutions based on your resources and your goals. And we won’t let anyone invest in a website that could break or become obsolete. (Click here for my unabridged geek credentials.)

4. Become the most exclusive publisher you’ve never heard of.

You as publisher. The title suits you. It’s about so much more than layout. It’s about the feelings and impressions your business gives to those who notice every detail. Let’s shorten that sales cycle. There, much better.

5. Embrace the right team, and never let go.

(Not too tight.) When you are about to take your business somewhere it has never been before, you seek the best partners. And when you face midnight fears about what’s possible, you congratulate yourself for moving beyond your comfort zone. Then, you call your partner-in-crime in the morning. Ledges are my specialty.