The launch of the new Cococello is coming soon and I’m very excited. The journey has been long and here are a few things you can expect:
Moving to ExpressionEngine
I love ExpressionEngine.
Last summer, I took an ExpressionEngine class with awesome couple, Mr. and Mrs. Boyink of Train-ee.com and was totally impressed by EE. I also met some very cool peeps and one of them happens to be the geek behind many of my sites. (I’m realistic people. You can’t run a business and do everything yourself!).
The beauty of EE? It is totally custom. You start with a clean, beautiful slate. A blank slate isn’t for the light of heart. This isn’t a CMS you can just go get a theme for and start adding plugins. EE helps to create an experience custom designed to fit your business. For a small license fee, it is pure heaven.
Bigger is Better
Generally speaking, I believe this to be true for websites. I’ve had a 1-to-2 page site for what feels like eternity and as a web design business its about time I maximized the marketing of my own business! For each visit I received I’m sure the lack of information resulted in another failed opportunity to engage and establish a relationship. Lame.
So expect more pages and more content that will continue to be developed and I hope more helpful in getting to know me, what I can do for you and the information you need to make a wise decision.
Kick Ass Writing
I tried to write my own copy. P-A-I-N-F-U -L. So I did something about it and hired a writer. The writer, who I’ll reveal when we launch, isn’t just a writer. She gets the web. She understand strategy and structure. She was an equal partner in the redesign of Cococello. Sure, we duked it out a few times and that’s expected; healthy even.
The blog, we decided, will be less polished and more human — spelling and grammatical errors, cursing and the potential to make an ass of myself will be available 24/7. Every business needs to show a human side and we agreed showing mine might be a good thing.
If you plan on doing your own writing, I suggest doing the opposite unless writing is one of your secret weapons. Skimping on your website copy is not recommended. In my fantasy world, you and I would have unlimited resources so we don’t have to skimp. But, I’m of this world. Times are tough so skimp wisely and not on your website copy.
What I Didn’t Do
I didn’t try to re-invent the wheel. At some point during this process I thought I had to create something above and beyond what was already out there. Let’s call it self-inflicted designer peer pressure. I tried getting all “designery” and it wasn’t me. During this process I discovered a greater comfort in who I am and what I do and my style. In the end, my decision to keeping things easy, functional and accessible won out over heavy graphics, image text and fancy schmancy navigation techniques.
Hope you’ll come back to see what we’ve done.