Cococello is Deb Pang Davis. Independent print and digital designer, educator and soon-to-be-author.


Food Cart Fridays: Type Terms, Mobile First, Hubs, Marketing and Hire a Photographer

Earlier this year I received a super helpful email from photographer Ann Arbor Miller about my blog:

"One of the things I love that you've done a few times is a summary or short list of articles that others have put together or from multiple sources. I just don't have the time to dig around the web for items of interest. Finding a reliable source who is actively doing that and telling me what I need to know (or do) is such a great resource...Maybe you could seek to do this on a more regular basis."

Well, you know what it’s like being a solopreneur…So rather than waiting until the brand spankin' new year to start something new I welcome you to…

Food Cart Fridays: Quick Bites for Your Weekend

Why food carts? I live in Portland and it's sorta like fast food but better.

Every Friday. Here.

Let's get on with the menu, shall we?

Typography term: Letterspace

Typography Illustration about letterspace

(Illustration by Cyrus Highsmith via fontbureau)

This is just one of the numerous details I’m looking for when designing your logo, identity and promotional pieces.

My good friend Danielle Baird seems to have started a wee primer on typography terms. This week its all about tittles. Read more here.

Print Lives and Postcards are Still Cool

If you didn't know it already, postcards are still an effective marketing tool. In fact, print is very much a powerful marketing tool so if you don't have a lot to spend, send a smart postcard.

Create a Website Hub

For 2011, I’m all about streamlining my website hub.

I'll write more about this topic later but check out About.me and grab your username toute suite.

example of an about.met page

“Mobile First”

Listen up small businesses. Going mobile isn’t just for the big companies. Even if you “support local’ and don't feel like you need to reach people in China, pay attention:

(via Dream Grow Social)

Mobile phones will overtake PCs as the most common web-access devices worldwide by 2013. It‘s estimated that the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then. (Gartner)

Be sure to read Luke Wroblewski’s article “Mobile First” and what's happened since he first wrote the article.

If you have no idea what this means for your small business, not to worry! I’m here to help you.

Skip istockphoto and Hire a Professional Photographer

Denver-based photographer Nathan Armes has a few good points about photography's role in helping small business owners.

I’ll be adding a few more words to his wise words and for now, read his take here.

My Favorite All-time Tool of 2010

EvernoteEvernote is my cherry Lifesaver. I use it for keeping notebooks full of inspiration, favorite typefaces, links to all the juicy stuff I find on the internets.

Just like Facebook Like Buttons and Tweet This, Evernote has a cool little tool called the Web Clipper.

Help make it easy for your visitors to clip your content to their notebooks. 

Clip to Evernote Example

Email Newsletter Guides

I’m learning all about autoresponders and planning on integrating them into my business for 2011. (Hey, anything that streamlines workflow is worth doing.)

But I like to have a plan before I do anything so I downloaded these handy little email newsletter guides by MailChimp:

MailChimp Newsletter Marketing Guides

There are plenty more so check out the full list of email marketing guides here. (Thanks @samuelhulick)

Go Ahead Gamble Your Money on Marketing

Fellow Get Connected colleague Nicole Fende writes an awesome blog for small business owners. This week she talks about how to gamble and be smart about it.

Happy Friday!

If you enjoyed these bite-sized food cart Friday offerings, sign up for my RSS feed and stay in the loop!

Typography Tuesday: Tabac

Chicago Copywriter Dawn Klingensmithโ€™s New Website